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Brits 'care more about pets than critical illness insurance'
February 02, 2012
A new survey shows that many families are not protected by critical illness insurance, despite taking out insurance for their pets.
Consumers are more concerned about providing insurance for their pets than about purchasing critical illness insurance, new research suggests.
A survey of 2,017 adults, conducted by Opinium on behalf of Ageas Protect, revealed that 12 per cent had a pet insurance policy.
In contrast, just nine per cent had taken out critical illness insurance.
This equates to just 4.5 million Britons possessing a critical illness policy, compared with 5.9 million pet insurance holders.
The poll also revealed that 60 per cent of respondents with children under the age of 18 had no life insurance, critical illness cover or income protection in place.
However, 15 per cent said they would be prepared to spend up to £5 a month on critical illness insurance; 17 per cent would pay up to £10 a month; and a further ten per cent would spend £20 to protect their families.
Andy Milburn, head of marketing at Ageas Protect, said: "It's clear that parents are willing to pay to protect themselves and their children for a reasonable monthly amount.
"Starting off with a small amount of critical illness cover, which can always be increased at a later date, could be the perfect solution to help educate not only parents, but consumers up and down the country, that critical illness cover can be taken out for the same monthly outlay as a pet insurance policy, and will provide vital support at a time of need."
Critical Illness Cover
